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ICEA LION PRS Campaign

Client: ICEA LION Pensions / Year: 2024 / Disciplines: Advertising • Design • Photography

To introduce ICEA LION’s Pension & Retirement Solutions in a way that reframes retirement planning as an act of self-care rather than sacrifice.

Background

Retirement planning is often seen as distant, intimidating and easy to postpone, especially among working professionals focused on immediate financial needs. Despite knowing its importance, many people delay taking action, believing retirement planning is something to worry about later in life. The PRS product needed to shift this mindset by making retirement feel personal, achievable and relevant today.

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ICEA LION PRS Campaign